TeamDNA™

TeamDNA™ Process Workflow

How do I set up my Team to use TeamDNA™?

1. Define your Organizations
   1. The first, or “lead,” team member creates their business profile and then continues to build their “Organization” (your company).
   2. Once the Organization has been created, the lead team member then creates the organization team.
   3. Add Team members – these are referred to as your TeamDNA™ “contributors.” Your “team” is typically comprised of your founding members or functional managers.
   4. For each team member, the team member must be defined before starting the TeamDNA™ Individual contributor profile.
      1. Member Name – as you would like it to appear in both their individual TeamDNA™ reports, and as a member of the TeamDNA™ organizational team report.
      2. Member Email Address – the email address to be used to send the team member their individual TeamDNA™ report link.
      3. Member Role or Title – as it should appear on your organizational TeamDNA™ team report.

What does the founder/lead team member need to do to prepare the organization’s team members?  

1. Let them know ahead of time that your Organization is using TeamDNA™
2. Let them know the date and time that the TeamDNA™ process will start.
3. Each Team member will be required to create their own Team Member profile using the invitation link that they receive by email.
4. Once they have created their profile, they click to access TeamDNA™ from their personal login portal, and then click the “Start TeamDNA™ button.
5. Remind them that once they click Start TeamDNA™, they must complete all profile questions in the allotted 15-minute time limit. There are no restarts, no pauses, no repeating questions allowed.

What is the cost – when/how to pay?

1. Single member: $99 (additional team members can be added @ $99 per member)
2. For your Team – best when your team contains 5 or more users, there is no upper limit: $495.
3. Subscription enrollment allows the creation of multiple versions of each TeamDNA™ for the following 12 months.
4. Use the Stripe payment pop-up to pay before starting TeamDNA™

How freely shareable TeamDNA™ are my Organizational and Individual profiles?

1. Each TeamDNA™ individual and organization report is accessed using secure, unique links or URL values. You and your Organization “own” these links and are free to share them as you determine to be appropriate.

How do I start the TeamDNA™ profile process? How much time is required to complete each Individual TeamDNA™ profile?

1. Each Team Member receives an invitation when the Team Leader clicks the “Click to Start” button. This sends an invitation to each defined Team member at the indicated email address.
2. When the invited Team Member clicks their invitation link, they are taken directly to the Startup Ecosystem™ Application portal to create their company (Organization) member account profile.
   1. Member Name (first and last name are required)
   2. Member Email (MUST be the same as the email used on their invitation)
   3. Member Role or Title
3. Select TeamDNA™ from the left side menu takes them to TeamDNA™, where they click the button to start their individual TeamDNA™.
4. Once started, the Team Member has 15 minutes to complete their individual TeamDNA™ profile.

My Team has evolved. Can I repeat and create an updated TeamDNA for my evolved Team?

1. Yes. If you are the Team Leader, you can log in to your Startup Ecosystem™ account, select TeamDNA™ from the left-side menu, and click to create a new TeamDNA.
2. Select your Team Members to associate with the new TeamDNA Organizational profile and click the “Start TeamDNA™ button.
3. Members who were contributors to a previous TeamDNA™ will see a new TeamDNA™ invitation when they log in to their existing account.
4. New Team Members will need to create their Startup Ecosystem™ Team Member account profile, and when they log in, they will see a button to start their TeamDNA™ survey. Once initiated, they will have 15 minutes to complete all questions.

How Investors, Founders, and Coaches Use the TeamDNA™ Report

TeamDNA™ turns team data into faster alignment, better diligence, and more effective coaching—without adding friction.

Step 1: See the Team at a Glance

Users begin with the Team Trait Radar Chart, which compares the founding team’s collective traits against patterns observed in successful startups. This visual highlights areas of strength, balance, and potential risk—creating immediate, shared context without requiring psychometric expertise.

Why this matters

• Fast alignment across stakeholders
• Less reliance on gut feel alone
• Clear visibility into execution risk

Step 2: Identify the Key Team Themes

Rather than focusing on individual scores, TeamDNA™ helps users spot patterns across the team—how traits combine, reinforce, or conflict. These patterns often explain why teams accelerate or stall.

Why this matters

• Moves conversations from data to insight
• Surfaces root causes, not symptoms
• Sharpens diligence and mentoring focus

Step 3: Translate Data into Clear Insights

Key patterns are distilled into a concise Team Insight Summary, written in plain language and designed for practical use. Investors use it to focus diligence. Founders use it to strengthen readiness. Coaches use it to guide mentoring.

Why this matters

• Improves diligence productivity
• Reduces noise and debate
• Creates a shared understanding quickly

Step 4: Turn Insight into Action

Each report includes practical coaching and action implications, such as:

• Role adjustments
• Mentoring priorities
• Hiring focus areas

Over time, TeamDNA™ can also be used to observe learning, growth, and readiness at key inflection points.

Why this matters

• More targeted coaching
• Better post-investment execution
• Measurable progress

One Tool. Shared Understanding. Better Outcomes.

TeamDNA™ is not a pass/fail test, a personality quiz, or a black box.
It’s a concise, founder-friendly profile that helps teams and investors get to the right conversations faster—and act on them with confidence.

👉 View a sample elements of a TeamDNA™ profile

Open the TeamDNA™ FAQ page.

Team DNA™ Profile Rules — Read Before Starting

When to schedule it.

TeamDNA™ works best as a “snapshot in time,” so launch it only after a meaningful change inside the company—closing a funding round, adding or replacing C-suite leadership, or fulfilling a specific investor request. If none of those events have occurred, or if you completed the assessment less than six months ago, it is better to wait. Leaving at least a half-year gap between assessments limits survey fatigue and keeps your benchmark signal clean.

Choosing the participant list.

Block out a few minutes to curate your roster before you press “Send Invites.” Every full-time founder, senior employee, and key advisor whose judgement shapes day-to-day execution should be included; richer participation yields a report investors can rely on. A minimum of four completed assessments is required for statistically sound comparisons. Once invitations go out, the list is locked—no late additions—and each person’s name, role, and timestamp are preserved in the final report. If the platform detects that your cohort is too small or lopsided, it may ask you to invite more people or reschedule.

Timing and deadlines.

The moment the invitations leave the server, a clock starts ticking. Advisors receive seven calendar days to respond, while employees receive three. Avoid launching the survey the day before a holiday or company off-site; incomplete responses weaken the credibility of the team report. Each participant should set aside about ten minutes, ideally in a single uninterrupted block, because the assessment is designed to capture instinctive answers—multitasking or pausing for long stretches can distort the data.

What participants experience.

Each invitee receives a unique, single-use link. On first click, they confirm their role—CEO, CTO, advisor, and so forth, and that exact role label appears in the final report. The survey itself consists of Likert-scale statements ranging from “Strongly disagree” to “Strongly agree.” Each question will be timed. Missed questions will not count towards scoring. There is no correct answer; in fact, healthy teams typically display a spread of trait scores. Carbon-copy responses can appear “gamed” to sophisticated investors.

Session integrity and the DNF rule.

The system allows one brief pause. A second interruption flags the session DNF: Did Not Finish and locks the user out. DNFs do not contribute to the team score, but they are listed in the final report so readers know who completed the process and who did not. Encourage everyone to finish in one sitting to avoid the stigma of a DNF.

After everyone submits.

Anyone who reaches the last screen immediately receives a personal trait profile URL form. That document can be downloaded and shared as a PDF. The consolidated team report appears only after either (a) every invitee has completed the assessment or (b) the advisor and employee deadlines expire. Because the document weaves all individual data into a single execution-readiness narrative, its credibility rises sharply when every core voice is represented.

Team DNA™ Plan Options, Pricing, and Content

There are three levels of application available for using Team DNA™

Founder Trial – $99

Ideal for a solo founder who wants a first taste of TeamDNA™. The plan supports a single user and displays, for every personality and entrepreneurial trait, the team low, team high, your score, and both corporate and entrepreneurial norms. Narrative commentary accompanies each trait to explain the practical implications of your results.

Team Plan – $495

Designed for leadership teams of two or more participants (there is no upper limit). You receive everything included in the Founder Trial, plus individual scores and narrative insight for each person who completes the survey. This fuller view helps investors understand how complementary or overlapping your leadership strengths really are.

Success Q Plan – $599

Also unlimited in seats, the Success Q tier layers a proprietary Success Q benchmark on top of all Team Plan features. The benchmark blends the specific trait mix that research links not only to starting a company but also to achieving a successful exit. Your team’s aggregate score is displayed beside those benchmarks, giving potential investors a quick read on exit potential.

Whichever plan you choose, remember that inviting at least four participants is essential for reliable statistics and a persuasive story. A broader data set is almost always better—investors notice when key perspectives are missing.

Take these guidelines seriously, select the plan that matches your needs, and your TeamDNA™ results will deliver the clear, actionable insight both founders and investors need to move forward with confidence.